Choose the plan that grows enrolments — not admin.
Built for Australian education providers who want more conversations, fewer follow-ups, and zero complexity.
Choose Your Plan
Monthly billing with a minimum 3-month commitment
BYO: Bring your own SMS account. You manage and pay for SMS costs separately.
Spark
Try AI lead engagement at low risk
100 leads/month included
Everything you need:
- 60-second SMS response
- CRM integration
- Self-guided onboarding
- Email support
Automatically charged if you exceed your quota.
Estimated SMS Cost
Based on 20 SMS + 15 trackable links per lead. Your actual costs may vary.
Starter
Perfect for smaller RTOs capturing new leads
250 leads/month included
Everything you need:
- DIY onboarding
- Multi-campus handling
- Unlimited team members
- CRM integration
- Reporting dashboard
- Email support
Automatically charged if you exceed your quota.
Estimated SMS Cost
Based on 20 SMS + 15 trackable links per lead. Your actual costs may vary.
Growth
For RTOs ready to scale
500 leads/month included
Everything in Starter, plus:
- Guided setup
- Priority email support
- Quarterly optimisation check-ins
Automatically charged if you exceed your quota.
Estimated SMS Cost
Based on 20 SMS + 15 trackable links per lead. Your actual costs may vary.
Scale
For high-volume providers
1,000 leads/month included
Everything in Growth, plus:
- Premium onboarding
- Dedicated success manager
- Monthly optimisation check-ins
Automatically charged if you exceed your quota.
Estimated SMS Cost
Based on 20 SMS + 15 trackable links per lead. Your actual costs may vary.
Enterprise
Custom solutions for large organisations
Unlimited leads & custom features
Everything in Scale, plus:
- Unlimited lead capacity
- Custom integrations
- White-glove onboarding
- Priority phone support
- SLA guarantees
- Custom feature development
Complete Lead Engagement Suite
Get both Speed to Lead and Cold Lead Reactivation together for maximum impact
Starter Combo
/month ex GST
250 leads/month per product
- Speed to Lead (250 leads)
- Cold Lead Reactivation (250 leads)
- All Starter features
Growth Combo
/month ex GST
500 leads/month per product
- Speed to Lead (500 leads)
- Cold Lead Reactivation (500 leads)
- All Growth features
- Priority support
Scale Combo
/month ex GST
1,000 leads/month per product
- Speed to Lead (1,000 leads)
- Cold Lead Reactivation (1,000 leads)
- All Scale features
- Dedicated success manager
BYO pricing shown. SMS costs not included.
About BYO SMS Pricing
With BYO (Bring Your Own) pricing, you connect your SMS account and pay for SMS costs separately. This gives you full control and transparency over your messaging costs.
Why we include SMS calculators: SMS costs can vary significantly based on your lead volume and engagement patterns. The calculators help you estimate these costs upfront, so there are no surprises when your SMS bill arrives.
Prefer all-inclusive? Switch to "All Inclusive" pricing above to have SMS costs bundled into your monthly plan.
Calculate Your ROI
See how much more enrolment revenue you could generate with StudentIgnite.
Adjust the sliders to estimate your monthly return.
Input Panel
Your new projected conversion rate will be: 6.0% → 9.0% at a 50% uplift
Expected 50% uplift based on third-party data:
- • Leads convert up to 8× higher when contacted within the first 5 minutes
- • RTOs that make 3 contact attempts within the first 2 hours can often see conversion rates rise by up to 50%
- • Over 85% of students polled said they would rather communicate with an RTO via text message than phone
Results Panel
This calculator provides an estimate only. Actual results vary based on lead quality, lead nurturing workflows, and course offerings. ROI calculation does not include incremental SMS costs.
Frequently Asked Questions
What's the difference between BYO and All Inclusive?
BYO (Bring Your Own): You connect your own SMS account and manage SMS costs separately. This gives you more control and transparency, but requires you to monitor your SMS usage and costs.
All Inclusive: SMS costs are bundled into your monthly plan. We handle everything for you, making billing simpler and more predictable.
What happens if I exceed my lead limit?
If you exceed your monthly lead limit, additional leads will be automatically charged at the add-on rate shown for your plan. We'll notify you when you're approaching your limit so you're aware of any additional charges.
Can I switch between BYO and All Inclusive?
Yes! You can switch between BYO and All Inclusive pricing at the end of your billing cycle. Contact our support team to make the change.
What's included in the 3-month minimum commitment?
All plans require a minimum 3-month commitment. This ensures we have enough time to onboard you properly, optimise your AI conversations, and demonstrate real results. After 3 months, plans continue month-to-month and you can cancel anytime with 30 days' notice.
How accurate are the SMS cost estimates?
The SMS calculators use standard Australian SMS rates as a baseline. Your actual costs may vary based on:
- Your specific SMS provider pricing agreement
- Message length (longer messages count as multiple SMS)
- International vs domestic messages
- Actual engagement patterns with your leads
We recommend starting conservatively and adjusting as you learn your typical usage patterns.
Is there a setup fee?
No setup fee on any plan. The price you see is the price you pay — monthly, with a 3-month minimum commitment, then month-to-month from there. Onboarding is included, and our team handles the full configuration so you're not paying extra for implementation time.
Compare All Features
See exactly what's included in each plan
| Feature | Spark | Starter | Growth | Scale | Enterprise |
|---|---|---|---|---|---|
| Leads Included | |||||
| Leads per month | 100 | 250 | 500 | 1,000 | Custom |
| Core Features | |||||
| Multi-Campus Handling | |||||
| Unlimited Team Member Logins | |||||
| Bot Integration | |||||
| CRM Integration | |||||
| Lead Inbox | |||||
| Calendar Booking Integration | |||||
| SMS Integration | |||||
| Choice of Brand Tone | |||||
| Unlimited Courses Handling | |||||
| Ongoing Optimisation | |||||
| Support | |||||
| Onboarding | Self-guided | 15-minute | Guided setup | Premium | Premium |
| Email Support | Priority | Priority | Priority | ||
| Dedicated CSM | |||||
| Optimisation Check-ins | Quarterly | Monthly | Monthly | ||
| Conversation Optimisation | |||||
| Compliance & Security | |||||
| Two-Factor Authentication | |||||
| Opt-Out Management | |||||
| Audit Logs | ✅ Internal | ✅ Internal | ✅ Internal | ✅ Internal | ✅ Internal |
| Data Encryption | |||||
| Australian Privacy Compliant | |||||
| Data Retention | 24 months | 24 months | 24 months | 24 months | 24 months |
| Reporting & Analytics | |||||
| Real-time Metrics | |||||
| Rainbow Funnel View | |||||
| Bot-Generated Insights | |||||
| Export Reports (PDF/CSV) | |||||
| Custom Date Ranges | |||||
| Course Management | |||||
| Automated Course Monitoring | |||||
| Change Approval Workflow | |||||
| Inactive Course Handling | |||||
You've seen the numbers. Now see Herbot in action.
Join Australian RTOs who are converting more leads with AI-powered conversations. Book a demo and see Herbot in action.
