What the CFG Platform does
The CFG Platform brings Course Finder Group's three products for education providers into one place. You can use one product or combine them, and manage everything from your dashboard at data.coursefindergroup.com.au.
Lead Generation
Lead Generation sends you enquiries from students looking at your courses on CourseFinder, StudySelect and Career FAQs. These are course comparison websites for domestic students in Australia, and one plan covers all three.
If you're an accredited provider, you also receive leads from AustralianCourses under the same plan.
Leads are delivered in real time to your CRM where we have an integration with it, or by email where we don't.
Price: $89 a month plus $80 per lead.
AustralianCourses
AustralianCourses is an index of accredited Australian courses and providers. It's built from Australian Government open data, including training.gov.au, CRICOS, CourseSeeker and state and territory funding data, and from course information that providers publish. Students can search it directly, and AI assistants can draw on it to answer questions about study in Australia.
If you're an accredited provider, your courses are already listed. You choose how you appear:
| Plan | Price | What you get |
|---|---|---|
| Claimed | Free | Manage your listing, with a verified logo, provider profile and basic analytics. No lead capture. |
| Present | $89 a month | Everything in Claimed, plus an enhanced profile, detailed analytics such as page views and AI agent visits, and priority placement in your categories. No lead capture. |
| Leads | $89 a month plus $80 per lead | Everything in Present, plus lead capture. Leads also enrols you in Lead Generation across CourseFinder, StudySelect and Career FAQs, under the same monthly fee. |
Custom arrangements are also available by agreement.
StudentIgnite
StudentIgnite is AI-powered engagement for your enquiries. Our AI assistant, Herbot, replies to every new enquiry within 60 seconds, 24/7, by SMS, WhatsApp, Messenger or web chat. He answers questions using your course information and books students in with your team.
StudentIgnite has three packages, priced by how deep the conversation goes:
| Package | Per lead | What Herbot does |
|---|---|---|
| Capture + Book | $1.85 | Replies within 60 seconds, answers questions about the course the student enquired about, captures their details and books them into your team's calendar. |
| Match + Qualify | $4.85 | Everything in Capture + Book, plus matching students to the right course across your catalogue and checking your CRM so each student is recorded only once. |
| Screen + Writeback | $6.85 | Everything in Match + Qualify, plus structured eligibility screening before the booking, with a Screening Summary written back to your CRM. |
Every package also has a platform fee of $489 a month. You pay the per-lead price of the package you choose, and it includes the packages below it.
StudentIgnite works through your own SMS, WhatsApp and Messenger accounts, so you pay those channel costs directly to your providers.
How the products work together
- One wallet. A prepaid wallet pays the fees and lead charges for every product you use.
- One monthly fee for Lead Generation and AustralianCourses. If you have both, you pay the $89 monthly fee once.
- One lead budget. You can set a single budget for leads from Lead Generation and AustralianCourses. It doesn't apply to StudentIgnite charges.
- Separate minimum terms. Each product has its own three-month minimum term.
- Herbot can follow up your CFG leads. StudentIgnite can respond to enquiries from CourseFinder, StudySelect, Career FAQs and AustralianCourses, as well as enquiries from your own channels.
Good to know
All prices are in Australian dollars and exclude GST. GST is applied to each fee and charge when it's drawn from your wallet, not to the wallet purchase itself.
Please note
We can't guarantee that any lead will result in an enrolment. A student's interest, eligibility and ability to enrol are outside our control.